It's 2022 and, yes, Search Engine Optimization is still relevant. In fact, optimizing your website to rank high in search results is just as relevant now as it ever was.
You want your website to drive local business right to you, whether you operate a store front in a busy strip mall or run a small service business from your home.
If you own a restaurant or local retail business that seeks to gain more leads from customers in your community, ranking high in standard search engine results and local map search results is vital to growing a strong business supported by loyal, local customers.
People in your community want to support your small business. Moving away from paid lead acquisition to a more sustainable, bottom-line-friendly long-term SEO strategy can bring well qualified leads at a substantially lower cost. Furthermore, these customers will be those with whom you have already established trust because of your local reputation.
Surveys conducted in 2020 and 2021 showed: